Atida

Atida was looking for a lead digital designer that could help with photo & video shoots, help the local teams with their design needs while transitioning to a holistic brand identity. These design needs varied from newsletters and customer lifecycle emails, google display network and social media advertising but also printed materials like posters, postcards, mailings, leaflets and product packages.

Atida is opening up in new marktets at very high pace. The problem they where facing was that they needed a modular approach to their CRM newsletters which could integrate with the local market teams. Through a series of adjustable modules I’ve supplied them with all the building blocks they needed to start building their own newsletters locally, taking into account, promotions, seasonality, local product carousels, and much more.

Setup for succes with modular solutions

  • Multi product podiums

    Every week this promotional section could fit a different amount of products so I’ve setup the document in a way that the product podia are interchangeable from 1 to 3 product.

  • Brand colors

    The design uses all the brand colors so the CRM team can mix and match these to match the products and the seasonality and theme of the newsletter in which these products are featured.

  • Background seasonality

    The background features an interchangeable shadow which gives the seasonal nuance to the product image. The document is setup in such a way that the CRM team is able to add their own shadow as well.

 

Google display banners

These are also setup in a modular fashion so they can be used for multiple markets with different campaigns in mind.

Product photography

  • Sachet product shot

  • Cranberry pure product shot

  • Retouch atida brand image library

Product packaging

 

For Atida’s private label I’ve created the artwork for 48 products labels and their packaging. The biggest struggle for such a huge project is the clear and seamless alignment between product label and packaging shapes giving the end result of all products together one cohesive brand look and feel.

Please note that all 3d mockups of the packaging has been made by Adriano Zanetti

  • Moisture boost gel

  • Classic textile fixing plaster

  • Youth booster: Provitamin A

  • Youth booster artwork

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