Change through awareness.

Together with two friends we created a startup where we created a carbon footprint product. The user could measure his/her footprint by answering a short series of questions. We wanted to create awareness with our users through their patterns in life, for example taking a continental flight once a year has a huge impact on your carbon footprint.

Users had the opportunity to offset their personal carbon footprint by supporting sustainability projects we offered in a shop module. My role in this adventure was to design the branding, product (desktop & mobile) and test this with users. Please note that I supported this project by working on a voluntary basis.