The freelance.nl page is currently under embargo. The portal for freelancers, recruiters, brokers and organisations has completely been redesigned from the ground up with the user in mind. Here is a sneak peek for what’s coming, once the embargo is lifted this page will be updated.

A seamless user journey for recruiters, brokers and recruitment agencies.

At freelance.nl the request was to analyse user data and research, build new persona’s and customer journey’s. I also investigated a lot of the competition in the landscape to map out where any quick and big wins are in comparison to our competitors. From there we’ve mapped out all the user stories and started looking at the technical impact and possibilities.

I’m an advocate for the freelancers.

Following a group brainstorm I started to sketch out a concept design from which the team created a functional prototype. After testing these we made iterations and updated the stories where necessary. Following the prototyping phase is an inventory of the available and to be created assets (for example copy, illustration, graphics, photography, etc).

Flexible, scalable and modular solutions for organisations.

We started to look into the brand identity and see how this could translate into a scalable design system. I started on the high fidelity design, reviewing, questioning and optimising every new feature along the way. After designing each story element I sit down with the development team to closely work together in a pixel perfect ready to build handover, but stay involved to check on the build progress. Finally it’s time to put each new item to the test, perform and review user tests and see where we can further improve and iterate before we go live!

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